In today’s world, digital marketing, if not better, is just as good as conventional marketing. It builds a target audience, defines the product scope, and offers a complete, robust solution to show up to customers at the right place and time.
This is one of the reasons that even web development consulting experts offer digital marketing services like SEO, SMM, or SEM. Thanks to the COVID-19 pandemic, all companies are going digital, and digital marketing is getting a kind of attention it never had before. So, is it the right time to look into digital media for your business? Read on to find out.
Digital Marketing Channels that Actually Work
The digital era has not only simplified many everyday tasks, like communication, work or information search, but also provided many opportunities for business promotion. Thanks to the management of digital channels, their use in business for communication with the audience has grown into a separate type of marketing - digital marketing.
Probably, you have often come across this term on the World Wide Web. You may even be using some of his tools. For everyone who is interested in the field, we decided to write an article in which we will help you figure out what digital marketing is, what opportunities it provides for an enterprise, what promotion methods it includes and what are its advantages.
With tons of digital marketing techniques and gurus out there singing the praises of their off-beat plans, some conventional methods and channels still work. The following are the digital marketing channels that work despite being regarded as old-school:
1. Websites (Content Marketing)
Online presence is everything nowadays. If someone hears the name of your business, the first thing they do is go online and search for you. So, having a website is a must to survive in today’s cutthroat time. But, while it gives you a platform to truly build your ecosystem if done incorrectly, it can cause your business to go into a downward spiral.
A well-rounded marketing strategy should back the content on your website. Content marketing is all about using the right call signs, showing up in the right places, and triggering the right emotions to drive business goals. With your website, content marketing becomes imperative and, when done right, can trigger a chain reaction of purchases and conversions.
About 73% of B2B marketers refer to emails as their top lead-generating tool. This is because an email offers a lot of versatility to the business. It can be customized to fit a specific topic or user and yet not overshoot marketing budgets. Furthermore, the user can experience that personal touch that a business is hoping to establish with an email.
Take your time to craft the right subject line, well-balanced content, and back that up with the right CTA buttons, and an email campaign will start generating revenue and driving business goals in no time. Even if your goal is general engagement, an email is one of the best tools at your disposal.
3. Social Media
We live in a world where we breathe social media-like air. With almost half of the world’s population using a social media platform of some kind, it is the perfect way to establish a connection with your target audience. If you understand what makes your audience tick and what they are looking for, you can cater your social media marketing strategy around that.
This will help maximize the engagement with your audience, build your brand identity, and raise brand awareness. Furthermore, many social media platforms are offering in-built shopping portals, which can reduce the time taken for making a purchase.
4. Organic Search (SEO)
SEO is a technique that every digital marketer worth their salt abides by. In the last two decades, SEO has evolved at a staggering rate. While SEO takes some time to show its results, it can help bounce from the bottom of the search results to the top ones if your content is value-adding to the customers.
With Google, the number of questions your content answers and the amount of value your content adds are the primary driving factors for ranking better. So, if you want your marketing efforts to be fruitful, make sure that the ad copy adds value to the prospective customer.
5. Paid Search (SEM)
SEM offers the benefit of bringing your content to the top of a search result page by paying a small amount. While organic results are highly dependent on SEO, SEM allows your advertisement to show up above the organic search results.
Depending on the triggers you have in place, you can generate up to twice your spending to get your advertisement visible. Furthermore, SEM has proven to be quite a valuable tool in a digital marketer’s repertoire in recent years due to how it drives business goals.
In the last ten years, the online trend of traffic has shifted from a primarily computer-based approach to mobile access. About 54.8% of traffic on the internet comes through mobile. The benefit of using mobile channels properly is using geo-targeting to drive more personalized ads for specific locations.
Almost 90% of the time spent on a mobile phone is dominated by games, social media, and general browsing. So, take the time to explore your user journey and define the target audience and then show up in the right places. This has directly resulted in increased sales and higher engagement in many real-world cases.
Conclusion- Is investing in Digital marketing worth it?
With the way businesses are getting digitized, investing in digital marketing is definitely worth the time and resources. While some channels might take a little longer to pick up, the results will more than suffice for the means.